In our previous blog post we wrote about marketing techniques used on dog treat packaging. As you probably expected, it doesn’t stop there. The food we buy for ourselves to consume each day is subject to these marketing tricks as well. Luckily, our current society is increasingly aware of the benefits of eating healthier options. On the flipside however, the marketing teams of mainstream brands witness this trend, and try to capitalize on it. With this blog post, would like to increase people’s awareness of the many tricks used in marketing of the food and drinks we consume on a daily…

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Dog treats: Confusing labels and marketing tricks

A few months ago, we were contacted by a Dutch company to review their product. They are a company that offers a monthly subscription box  filled with treats and toys for dogs. They offered to send us a box for free in return for a review. We thoroughly explained that Mojo is fed a meat based diet, and that we do not feed products that contain (high amounts of) plant material because Mojo’s stomach easily gets upset from eating them and because we prefer not to include much plant material in her diet. The representative of the brand promised to…

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